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Parents now 'bribe children' to get them to read - new study suggests

A study of 251 primary teachers and 501 parents of three-to-eight year olds, by children’s book publisher Rising Stars, has found that parents often bribe children to make them read at bedtime.

Helen Parker, publisher at Rising Stars, said, “In an era where there are so many digital distractions, parents are having to incentivise their children to pick up a book”.

Parents and teachers also questioned the quality of books available for children at school, with more than a third describing the books as ‘unimaginative’, ‘outdated and old-fashioned’ or ‘boring’.

Research also revealed that children who read with their parents most nights have a reading age three months to a year ahead of classmates who do not.

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Read Ruth’s blog on rewards and reading

 ‘There are better ways to foster a love of reading, starting by making sure children can read – and by reading to them – every day’.